Bynnex is a young brand created by some of Europe’s best experts in the field of sports optics. It was established for one purpose only, grouping the very best quality instruments of the low and mid price range under one name.
On todays market, the consumer is being confronted with a very large number of brands offering huge assortments of optical instruments. The products are often supported by misleading services, and prices are in many cases incorrect in accordance to the quality of the product and the actual service.
Bynnex differentiates itsself from these brands based on 4 essential keys:

1 Quality
The team behind Bynnex only selects the best and most capable suppliers. Not only does this result in best qualtiy products, this also allows our customers to enjoy a high quality and long-time service.

2 Value
Optical performance has its price. But no matter how much you pay for an instrument, it is essential that the price is correct and in accordance to the quality offered. In our philosophy, the satisfaction of our customers comes in first place.

3 Assortment
Bynnex has no need for an endless and complicated binocular assortment. We manage to keep our assortment small, but still very interesting to several types of users. This allows us to concentrate 100% on each product and to offer a premium service.

4 Service
The after-sales service is the most important key to your satisfaction. When a binocular shows manufacturing flaws or material faults, your instrument will immediately be repaired free of charge.
When repairs are required due to mishandling, wear and tear, or the defect is not a case of warranty; your local retailer will send the product to our premises. There your binoculars will be repaired with most care at a very correct price.

Finally, to make our four keys into a succesfull product, we keep in touch with our suppliers, dealers and customers at all times. Learning about our customer’s needs and staying updated on the very latest technologies, places us in a position where we can keep improving our products to achieve even higher optical performances and overall qualtiy of product and service.